NN07 × Care of Carl · AW 2025
Driving measurable growth through paid social in a premium retail environment.
A performance-focused Meta campaign built to reach new, high-intent customers and drive sales within a premium menswear context.
622,000+
Impressions
1.07%
CTR
119,000+
Unique Users Reached
ROAS 10+
Purchase ROAS
Overview
During autumn 2025, Care of Carl partnered with NN07 to activate a performance-focused Meta campaign aimed at reaching new, high-intent customers and driving sales within a premium menswear context. By combining Care of Carl’s curated audience insights with engaging creative formats, the campaign delivered both broad awareness and strong commercial impact.
SPONSORED
NN07 autumn essentials
careofcarl.com
The Challenge
NN07 wanted to:
- Expand reach among premium menswear shoppers
- Drive efficient traffic and conversions through paid social prospecting
- Maintain brand relevance while scaling performance
The key challenge was ensuring top-of-funnel investment translated into measurable business results.
The Strategy
Care of Carl executed a prospecting campaign on Meta, leveraging:
- –Targeting aligned with Care of Carl’s core customer base
- –Creative assets designed for discovery and engagement
- –A strong mix of video formats paired with dynamic catalog placements
The Results
The campaign achieved strong performance across the funnel, reaching 119,000+ unique users, generating 622,000+ impressions, driving 6,600+ clicks to NN07 on Care of Carl, and maintaining balanced frequency at just under four. ROAS exceeded 10x, while conversion costs remained competitive at roughly 400 to 500 SEK per purchase.
Overall, the campaign demonstrated how premium prospecting can deliver both scale and profitability when executed in the right retail environment.
Key Takeaways
Looking ahead
Based on the results, next opportunities include:
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