GANT × Care of Carl · AW 2025
Performance marketing that delivers premium results.
Meta-based prospecting designed to reach new, high-intent customers while preserving premium brand perception.
206,000+
IMPRESSIONS
0.94%
CTR
5.88 SEK
AVG. CPC
ROAS 27
PURCHASE ROAS
Overview
During Autumn/Winter 2025, Care of Carl partnered with GANT on a performance-driven campaign designed to reach new, relevant customers while maintaining the brand’s premium positioning. By combining Care of Carl’s curated audience, platform insights, and paid media execution, the collaboration delivered both strong brand exposure and outstanding commercial results.
SPONSORED
GANT autumn essentials
careofcarl.com
The Challenge
GANT aimed to:
- Reach new, high-intent customers within a premium menswear context
- Drive efficient traffic and conversions without compromising brand perception
- Test Care of Carl as a performance media channel within a prospecting setup
The key challenge was balancing scale and efficiency while preserving a premium brand environment.
The Strategy
Care of Carl activated a Meta-based prospecting campaign, leveraging:
- –Carefully selected audiences aligned with Care of Carl’s core customer base
- –Creative formats optimized for inspiration and discovery
- –Performance-focused setup with full-funnel measurement
The Results
The campaign was designed to perform efficiently at the top of the funnel while still delivering measurable downstream value.
The results clearly demonstrate how performance media within a premium retail environment can drive both scale and profitability.
Key Takeaways
Premium context matters
Advertising within a curated retailer environment drives higher relevance and efficiency.
Prospecting can still convert
With the right audience and creative strategy, top-of-funnel campaigns can deliver strong ROAS.
Retail media as a growth channel
Care of Carl’s platform offers brands a high-performing alternative to traditional paid social setups.
Looking ahead
Based on the strong results, future opportunities include:
1.
Creative refreshes to sustain engagement and manage frequency
2.
Audience expansion to capture incremental demand
3.
Broader use of Care of Carl’s retail media offering across seasons and launches
Want to collaborate with Care of Carl?
Discover how our retail media solutions can help your brand reach the right audience — with measurable impact.