Care of Carl Partnership

Partnership 2026

The Classics of
Tomorrow

We help premium brands reach high-intent menswear customers in a curated retail environment — with measurable impact across the full funnel.

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186K

Active Customers

2.7M

Monthly Visits

130K

Newsletter Recipients

ROAS 27X

Gant Case Result

Why Care Of Carl?

Connect with high-income, loyal menswear buyers.

As a result of long-term relationships, we have the traffic and data to communicate throughout the entire funnel — closer to the actual transaction than most media outlets.

  • Leverage your brand in a premium context to build long-term desire and positioning.

  • Data-driven activation built around profitability, CLV and measurable revenue efficiency.

  • Top-class content adapted to our target group — produced in our Borås studio.

  • Clear process, fast approvals, and reporting that tells you what worked — and why.

WHAT PARTNER GET

A premium funnel that performs

Built to scale activations during season while keeping the relationship — and removing admin-heavy steps.

FULL-PRICE FOCUS
CURATED MENSWEAR CONTEXT
CLEAR APPROVAL FLOW
REPORTING + INSIGHTS
SEE AVAILABILITYREAD FAQ

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Differentiation

Retail media, not just another ad slot.

The difference is context, intent, and control. You're activating inside a curated premium retailer — not competing in a noisy feed.

  • Curated menswear context

    Brand-safe environment aligned with premium positioning.

  • High-intent customers

    Audience built around loyalty, repeat purchases and CLV.

  • Full-funnel measurement

    Clear KPIs from reach to purchase, with learnings.

  • In-house creative execution

    Content crafted for our audience, formats and placements.

  • –

    Noisy feed competition

    Premium brands compete with everything else for attention.

  • –

    Weaker context control

    Brand perception can suffer in mismatched environments.

  • –

    Attribution complexity

    Harder to isolate incrementality and true impact.

  • –

    Discount pressure

    Efficiency often achieved via promotions rather than fit.

Faq

Fast answers — without the back-and-forth.

Designed to remove admin-heavy steps, while keeping the relationship and clarity intact.

Commercial

Fit, pricing logic, and what “full-price focus” means in practice.

Process

Timelines, approvals, and what you can expect from request to reporting.

Measurement

Attribution, KPIs, and how we communicate learnings beyond dashboards.

Most activations launch within 2-4 weeks of contract signature, depending on creative development and approval cycles. Fast-track options available for seasonal campaigns.

Our creative team develops all retail media assets. We collaborate with your brand on messaging, approvals, and guidelines to ensure brand consistency.

Creative flows through your approval process before launch. We typically build in 2-3 review cycles within our timeline, with dedicated account support throughout.

Weekly and monthly dashboards with real-time performance metrics. Custom reports available for board-level presentations and strategic reviews.

We track attributed sales through Care of Carl's first-party data, comparing activation periods to baseline performance. Attribution window can be customized per campaign.

Campaigns range from $25k to $500k+ depending on duration, seasonality, and media mix. Flexible structures available for annual partnerships or pilot programs.

Yes. We manage complex, multi-brand calendars while maintaining audience segmentation and avoiding brand conflicts.

Process

Market activity, step-by-step.

A clean approval flow designed for speed, clarity and consistent partner experience.

CONTACT

Request a partnership overview

Get a tailored recommendation for placements and a timeline based on your seasonality, target audience, and campaign goal.

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