Partner Snapshot
Premium context. Performance discipline.
A partner-first retail media offering — full-price sales, brand fit, clear reporting.
Partnership 2026
The Classics of Tomorrow
We help premium brands reach high-intent menswear customers in a curated retail environment — with measurable impact across the full funnel.
Partner
Snapshot
Premium context. Performance discipline.
A partner-first retail media offering focused on full-price sales, brand fit, and clear reporting — designed to scale without losing the relationship.
Explore Available Placements
Curated audience -MENSWEAR FOCUS
In-house production -STUDIO + STYLING
Full-funnel reporting -INSIGHTS + LEARNINGS
186K
ACTIVE CUSTOMERS
2.7M
MONTHLY VISITS
130K
NEWSLETTER RECIPIENTS
ROAS 27X
GANT CASE RESULT
WHY CARE OF CARL?
Connect with high-income, loyal menswear buyers.
As a result of long-term relationships, we have the traffic and data to communicate throughout the entire funnel — closer to the actual transaction than most media outlets.
Leverage your brand in a premium context to build long-term desire and positioning.
Data-driven activation built around profitability, CLV and measurable revenue efficiency.
Top-class content adapted to our target group — produced in our Borås studio.
Clear process, fast approvals, and reporting that tells you what worked — and why.
WHAT PARTNER GET
A premium funnel that performs
Built to scale activations during season while keeping the relationship — and removing admin-heavy steps.
FULL-PRICE FOCUS
CURATED MENSWEAR CONTEXT
CLEAR APPROVAL FLOW
REPORTING + INSIGHTS
Note: Portal access requires partner login.
Differentiation
Retail media, not just another ad slot.
The difference is context, intent, and control. You're activating inside a curated premium retailer — not competing in a noisy feed.
Curated menswear context
Brand-safe environment aligned with premium positioning.
High-intent customers
Audience built around loyalty, repeat purchases and CLV.
Full-funnel measurement
Clear KPIs from reach to purchase, with learnings.
In-house creative execution
Content crafted for our audience, formats and placements.
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Noisy feed competition
Premium brands compete with everything else for attention.
- –
Weaker context control
Brand perception can suffer in mismatched environments.
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Attribution complexity
Harder to isolate incrementality and true impact.
- –
Discount pressure
Efficiency often achieved via promotions rather than fit.
PROOF
Success Stories
Cases are structured the same way every time: challenge, strategy, results, and takeaways. This is a system — not a one-off.
SUCCESS STORY: AW2025
GANT × Care of Carl
Meta-based prospecting designed to reach new, high-intent customers while preserving premium brand perception.
SUCCESS STORY:
AW2025
GANT × Care of Carl
A clean approval flow designed for speed, clarity, and consistent partner experience.
206,000+
IMPRESSIONS
27.0
PURCHASE ROAS
0.94%
CTR
5.88 SEK
AVG. CPC
Want the full write-up? Request a partnership overview.
FAQ
Fast answers — without the back-and-forth.
Designed to remove admin-heavy steps, while keeping the relationship and clarity intact.
Commercial
Fit, pricing logic, and what “full-price focus” means in practice.
Process
Timelines, approvals, and what you can expect from request to reporting.
Measurement
Attribution, KPIs, and how we communicate learnings beyond dashboards.
Most activations launch within 2-4 weeks of contract signature, depending on creative development and approval cycles. Fast-track options available for seasonal campaigns.
Our creative team develops all retail media assets. We collaborate with your brand on messaging, approvals, and guidelines to ensure brand consistency.
Creative flows through your approval process before launch. We typically build in 2-3 review cycles within our timeline, with dedicated account support throughout.
Weekly and monthly dashboards with real-time performance metrics. Custom reports available for board-level presentations and strategic reviews.
We track attributed sales through Care of Carl's first-party data, comparing activation periods to baseline performance. Attribution window can be customized per campaign.
Campaigns range from $25k to $500k+ depending on duration, seasonality, and media mix. Flexible structures available for annual partnerships or pilot programs.
Yes. We manage complex, multi-brand calendars while maintaining audience segmentation and avoiding brand conflicts.
PROCESS
Market activity, step-by-step.
A clean approval flow designed for speed, clarity and consistent partner experience.
1. Request
Partner shares campaign goal and preferred timing.
2. Proposal
Care of Carl suggests placements, formats, and forecast.
3. Agreement
Mutual decision on plan, creative direction and KPIs.
4. Creation
In-house production and execution setup.
5. Approval
Fast review loop to maintain brand quality and speed.
6. Report
Results, insights, and learnings for next iteration.
CONTACT
Request a partnership overview
Get a tailored recommendation for placements and a timeline based on your seasonality, target audience, and campaign goal.